FFP Directors included in Garden Retail’s Power 100

Included in Garden Retail’s Power 100 for 2011 are Ian Silverton and Keith McIntyre, Directors of both First Franchise and FF Promotions. FF Promotions is a division of First Franchise, the garden centre industry’s leading experts in concession retailing.

Matthew Appleby, highlighting the breadth of talent in the industry, states in his article that Keith and Ian have between them transformed garden centres physically and financially by the addition of hundreds of new franchises. Marking their first entry to the chart at number 52, they now sit among such luminaries as Nicholas Marshall, CEO of The Garden Centre Group, Matthew Bent, MD of Bents and Dennis Espley of Squires.

According to Matthew Appleby, three kinds of people influence garden retail. Those at the point of sale, such as the bosses of big retailers, those with a voice in the media, and those who influence policy.